BATSQUATCH: Team Branding and Identity

The Batsquatch softball team branding project, led by me, focuses on crafting a compelling visual identity that reflects the team's competitive spirit and fosters community engagement. My goal was to develop a cohesive brand that includes versatile logos and branding elements suitable for uniforms, merchandise, and promotional materials. By emphasizing team values and camaraderie, the branding seeks to establish a strong presence in the local softball community while engaging both players and fans.

In the design process, I began with research and discovery, conducting interviews with team members to understand their vision and analyzing existing sports branding to identify differentiation opportunities. I then initiated concept development, where I brainstormed and sketched logo ideas that integrated the mythical Batsquatch theme with athletic elements. After refining various designs based on team feedback, I created the final logo and branding assets, including a bold color palette and custom typography designed to evoke excitement and unity.

The outcomes of my efforts include a vibrant logo that resonates well within the community, leading to increased recognition and positive feedback from players and fans. My branding successfully enhances merchandise and promotional visibility, fostering a sense of pride and belonging among team members. This project demonstrates how thoughtful and strategic design can effectively shape a team's identity and strengthen its connection with the community.